Vitrina Turística ANATO 2027 runs 24–26 February at Corferias, Bogotá. Who can attend, the USD 80 visitor fee, stand rates, meetings and getting there.
Cover image: The Corferias exhibition grounds in Bogotá, venue of Vitrina Turística ANATO (file photo) — photo by User:Rainercol®, CC BY-SA 3.0, via Wikimedia Commons.
Vitrina Turística ANATO 2027, the 46th edition, runs from Wednesday 24 to Friday 26 February 2027 at Corferias in Bogotá, and it is closed to the general public: entry is for tourism-industry professionals only. The show is organised by ANATO, the Colombian Association of Travel and Tourism Agencies, a non-profit trade body founded in 1949. Held every year since 1982, it has been based in Bogotá since the early 1990s.
ANATO calls it "the most important professional tourism event in Colombia and one of the main business stages in Latin America" (our translation). Destinations, airlines, hotels, tour operators and technology firms meet the agencies and wholesalers that sell trips. Puerto Rico is the 2027 international guest destination of honour, for the third time, and the department of Meta the national one.
Who exhibits and who attends Vitrina Turística ANATO?
The 2026 edition, held at Corferias from 25 to 27 February 2026, drew more than 56,000 trade attendees, with professional visitors up 8% on 2025, according to ANATO. It recorded 26,914 booked business meetings, up 13%, and more than 1,600 exhibitors and co-exhibitors from over 45 countries, filling the whole fairground for the first time.
Exhibitors range from tourism boards and hotels to technology providers and tour operators. ANATO's 2027 brochure breaks down its main buyers as travel agencies (26%), tour operators (22%), accommodation businesses (18%), wholesalers (15%) and official tourism bodies (10%). International exhibitors come to sell to Colombia's outbound trade: Colombian visits to the US reached their highest January–September total in 2026 since NTTO's series began in 2000, our analysis of US government data showed.
On the 2027 floor plan, the Colombian national exhibition fills Pavilions 3 and 4, and the international exhibition Pavilions 11 to 23.
How to attend: registration, fees and who can get in
Is it open to the public? No. The organiser's fact sheet gives the profile as "Professional, closed to the general public." Eligible visitors are staff of travel agencies, tour operators, airlines, cruise lines, hotels, car-rental firms, tourism bodies, travel-insurance and software companies, media and trade associations.
Professional visitors from abroad pay a registration fee of USD 80 per person. The organiser's English FAQ says online pre-registration opens on the show website in December 2026; the Spanish FAQ says only that it will open “soon” (our translation). As of 1 November 2026, ANATO has not published its 2027 terms for visitors based in Colombia. Colombia-based professionals must show a valid Registro Nacional de Turismo (RNT), the national tourism register.
Students are admitted only on Friday 26 February 2027 from 10:00, and only if their school (up to 15 final-year pupils) or university (up to 30 students in their last two semesters) has requested badges by letter. Journalists register on the show website from January.
Hosted buyers. ANATO launched a "Comprador Invitado – Hosted Buyers" programme in 2026, with buyers from the United States, Vietnam, Morocco, Poland, the Czech Republic and Turkey. As of 1 November 2026 it had published no 2027 application route; buyers can ask the events team at eventos@anato.org. Separately, the state promotion agency ProColombia runs Colombia Travel Mart alongside the show, where international buyers meet Colombian tourism exporters; its 2026 edition drew buyers from 35 countries, according to ProColombia.
Exhibiting. Stand space is sold per square metre, and the price includes a basic stand: white panels, a name fascia, one 110V socket, a desk and three chairs.
| Exhibitor | Price per m² | Smallest stand (6 m²) |
|---|---|---|
| ANATO member | COP 498,000 | COP 2,988,000 |
| Non-member | COP 925,000 | COP 5,550,000 |
| International exhibitor | USD 387 | USD 2,322 |
Prices exclude 19% VAT. The brochure sets a 10% early-bird discount up to 6 November 2026 and a 10% surcharge from 16 January 2027; these dates fix the rate band, not the payment date. Full payment is due within 15 calendar days of ANATO confirming the space; cancellations are refunded at 70% before 31 December 2026 and 50% in January 2027.
Networking at Vitrina Turística ANATO: meetings and training
Meetings run through ANATO's appointment platform (agendamiento de citas), open only to accredited exhibitors and professional visitors. It uses artificial intelligence to summarise each company profile. Exhibitors can request meetings with visitors and with other exhibitors; visitors can request meetings only with exhibitors. Each meeting lasts 30 minutes, and meetings between exhibitors take place at the stand of the exhibitor who accepts.
Requests left pending for more than five calendar days are released automatically, so check the platform daily once it opens. You can block hours and download your agenda as a PDF.
ANATO Capacita Tech, the show's training space, scheduled 30-minute talks on technology, digital marketing and trends in 2026; the 2025 edition drew 1,758 participants, according to ANATO. The 2027 programme had not been published as of 1 November 2026. The opening ceremony is at 10:00 on Wednesday 24 February, per the brochure.
The fact sheet gives visitor hours of 09:00 to 18:30 and the 2027 brochure 09:00 to 19:30, so plan final meetings before 18:30 until ANATO clarifies.
Getting to Corferias and where to stay
Corferias has two main gates: Puerta Colombia (the Arch) at Carrera 37 No. 24-67, and Puerta Internacional on Avenida La Esperanza, Calle 24 No. 39-80, the address ANATO gives for the show. TransMilenio's Corferias bus station is on the Calle 26 trunk line. Corferias puts the hotel inside its grounds 15 minutes from El Dorado International Airport. Parking is at Carrera 40 No. 22-34.
As of 1 November 2026, ANATO's hotel-rates page lists event rates at six hotels: the Wyndham Bogotá Art in the Salitre district, four Estelar hotels (La Fontana, Calle 100, Parque de la 93 and Suite Jones) and the Casa Dann Carlton Hotel & Spa. Rates are in Colombian pesos with breakfast, before 19% VAT, from COP 264,000 for a standard single at the Estelar Calle 100. Book directly through the contacts on ANATO's page and confirm the rate applies to your dates.
How does Vitrina Turística ANATO compare with FITUR and WTM Latin America?
Three shows bracket early 2027 for the Latin American trade: FITUR in Madrid (20 to 24 January, with trade-only days on 20 to 22 January), Vitrina Turística ANATO in late February and WTM Latin America in São Paulo (13 to 15 April). Unlike FITUR, ANATO has no public days. WTM Latin America 2026 drew 35,000 travel professionals, according to RX, and FITUR 2026 more than 10,000 companies from 161 countries, according to IFEMA MADRID. All three shows are in our travel trade show calendar.
Frequently asked questions
When is Vitrina Turística ANATO 2027?
The 46th Vitrina Turística ANATO runs from Wednesday 24 to Friday 26 February 2027 at Corferias in Bogotá. Professional visitors are admitted from 09:00; ANATO gives visitor hours to 18:30 on its fact sheet and to 19:30, when the pavilions close, in its brochure. The previous edition ran from 25 to 27 February 2026 at the same venue.
Is Vitrina Turística ANATO open to the public?
No. ANATO describes the show as professional and closed to the general public. Visitors must work in the tourism industry, and Colombia-based professionals need a valid national tourism register (RNT). Students are admitted only through their school or university, on Friday 26 February 2027 from 10:00.
How much does it cost to attend Vitrina Turística ANATO?
Professional visitors from abroad pay a registration fee of USD 80 per person, and ANATO's English FAQ says online pre-registration opens in December 2026. As of 1 November 2026, ANATO had not published its 2027 terms for visitors based in Colombia. International exhibitors pay USD 387 per square metre plus 19% VAT.
Where is Vitrina Turística ANATO held?
At Corferias, Bogotá's international business and exhibition centre. Bogotá has been the show's permanent host city since the early 1990s. ANATO gives the address as Calle 24 No. 39-80, the Puerta Internacional gate on Avenida La Esperanza; the other main gate, Puerta Colombia, is at Carrera 37 No. 24-67.
How do I book meetings at Vitrina Turística ANATO?
Through ANATO's appointment platform, which is open only to accredited exhibitors and professional visitors. Visitors can request 30-minute meetings with exhibitors; exhibitors can also request meetings with visitors and with other exhibitors. Requests left pending for more than five calendar days are released automatically.
Sources
- Vitrina Turística ANATO, Fact sheet (ficha técnica): 2027 dates, hours and venue
- Vitrina Turística ANATO, Frequently asked questions (Spanish)
- Vitrina Turística ANATO, FAQ for visitors (English)
- Vitrina Turística ANATO, Who can attend
- Vitrina Turística ANATO, Appointment platform (agendamiento de citas)
- Vitrina Turística ANATO, 2027 promotional brochure and exhibitor rates (PDF)
- ANATO, 45th Vitrina Turística reaches 56,000 professionals (27 February 2026)
- ANATO, New Hosted Buyers programme at the 45th Vitrina Turística (16 February 2026)
More upcoming Americas travel trade shows
- 16–20 November 2026IAAPA Expo 2026Orlando, United States
- 17–19 November 2026The Phocuswright Conference 2026Hollywood, United States
- 6–9 February 2027ABA Marketplace 2027Calgary, Canada
- 9–12 March 2027Tianguis Turístico México 2027Puebla, Mexico
- 5–8 April 2027Seatrade Cruise Global 2027Miami Beach, United States
- 13–15 April 2027WTM Latin America 2027São Paulo, Brazil
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