Seatrade Cruise Global 2027 runs 5–8 April at the Miami Beach Convention Center, trade only. Passes, matchmaking and getting there.
Cover image: A cruise ship at PortMiami, the port city that hosts Seatrade Cruise Global — photo by EgorovaSvetlana, CC BY-SA 4.0, via Wikimedia Commons.
Seatrade Cruise Global 2027 runs from Monday 5 to Thursday 8 April 2027 at the Miami Beach Convention Center in Florida; the first day is conference only, and the expo hall opens at 11:00 on Tuesday 6 April. Informa Markets organises it as part of its Seatrade Cruise portfolio, as a trade show and conference for cruise lines, the companies that supply them, and the ports and destinations that want their ships.
As of 25 October 2026, registration for 2027 has not opened. Informa is taking "register interest" sign-ups, and the event is open to the trade only. The 2027 floor plan and exhibitor list are already on the organiser's site.
Who exhibits at Seatrade Cruise Global and who attends?
The 2026 edition, held from 13 to 16 April in Miami Beach, drew more than 12,500 attendees, over 650 exhibitors, more than 85 cruise brands and over 125 countries represented, according to Informa, which says the show was a record in its 41-year history. Informa also says 81% of attendees have purchasing power, 50% are C-suite executives and 50% attend only this one trade show a year.
Exhibitors cover nine sectors: design and ship interiors, entertainment, environmental and health, expedition cruising, hotel operations and concessions, information technology, ports and destinations, safety and security, and ship equipment and shipbuilding. Cruise lines attend as the buyers; Informa says the expo floor spans destinations, port services, technology, design, entertainment and guest-experience suppliers.
How to attend Seatrade Cruise Global 2027
Is it open to the public? No. Informa's show policies describe a private trade show open to the trade only. Anyone who cannot document a direct professional link to the cruise industry or its associated sectors does not qualify, and under-18s need a parent or guardian and a signed waiver.
Informa has not yet published 2027 prices. In 2026 its passes were:
- Cruise Line Executive: free with a code for employees of recognised cruise lines, including early floor access, the conference and the Matchmaking Programme.
- VIP: $2,099, adding the VIP Lounge, meeting-room bookings, a daily parking voucher and an invitation to CLIA's Business on the Bay.
- Conference Delegate: $1,599, with all conference sessions, the State of the Global Cruise Industry Keynote and daily lunch.
- Expo: $179 for the exhibition, show-floor sessions and the Welcome Reception; The Retail Days cost $349 extra.
- Travel Agent: free with a code or $179, valid on the final day only.
- Press: free on approval, for journalists who cover cruise regularly and can show a bylined article from the past six months.
Students and professors could get a free Tomorrow's Talent Today expo pass with a code, or a conference pass for $350. In 2026 VIP and Conference passes were refundable until 13 March minus a $200 fee, Expo and Travel Agent passes were non-refundable, and badge holders could be changed free of charge.
Informa's site describes no hosted-buyer programme; in 2026 cruise line staff could attend free on the Cruise Line Executive pass. Exhibitors book stands first come, first served until space sells out, prices come from Informa's sales team, and Informa asks stands to reach at least the bronze level of its Better Stands sustainability framework.
Networking: matchmaking, conference stages and side events
Most passes include the Matchmaking Programme, which lets you pre-book meetings with exhibitors and attendees, and the Matchmaking Lounge on site; Expo pass holders can book exhibitors and other Expo attendees only. Exhibitors get AI matchmaking and a concierge, and Informa runs sector networking events and happy hours through the week.
The conference spans the whole industry. Informa calls the State of the Global Cruise Industry Keynote its most popular session. The World Cruise Tourism Summit gives ports and destinations a full day, and a new Ports & Destinations stage debuts in 2027. The Retail Days, co-organised with the Moodie Davitt Report, cover onboard retail; the Professional Women in Cruise brunch is run with WISTA; and the Entertainment Showcase puts performers and agencies in front of the lines' entertainment buyers.
- Registration desks open on Saturday 3 April (12:00 to 17:00), so collect your badge before the conference day.
- The show closes at 15:00 on Thursday 8 April; book return flights to suit.
- Informa sells no attendee lists, and says offers of attendee databases are fraudulent.
Getting to the Miami Beach Convention Center and where to stay
The venue is at 1901 Convention Center Drive, Miami Beach, about 10 miles east of Miami International Airport (MIA). The convention center runs no airport shuttle, and the organiser suggests a taxi from the arrivals level. By public transport, take the free MIA Mover from the terminal to Central Station, buy an EASY Card, then ride the 150 express bus towards South Beach for 10 stops to Collins Avenue and 18th Street; walk west along 18th Street to Washington Avenue and the east entrance. Informa's travel page lists discount codes with Air Canada, Southwest, United and Delta, plus Avis, Budget and Hertz car rental.
Informa names no individual hotels. Its official housing provider, onPeak, offers preferential rates at selected hotels close to the venue, for visitors and exhibitors, and Informa warns that other companies offering hotel help are not endorsed.
Which trade shows clash with Seatrade Cruise Global 2027?
April 2027 is crowded for destinations that sell to both cruise lines and the travel trade:
| Show | Dates | Venue | Last edition (organiser figures) |
|---|---|---|---|
| Seatrade Cruise Global | 5–8 April 2027 | Miami Beach Convention Center | 2026: 12,500+ attendees, 650+ exhibitors, 85+ cruise brands |
| WTM Africa | 7–9 April 2027 | Cape Town International Convention Centre | 2026: 8,000 trade professionals, 780 exhibitors, 13,500 appointments |
| WTM Latin America | 13–15 April 2027 | Expo Center Norte, São Paulo | 2026: 935 exhibitors from 53 countries, 35,000 travel professionals |
WTM Africa overlaps Seatrade's last two days, 7 and 8 April, and WTM Latin America follows the next week. For the newbuilds that cruise suppliers are selling into, see our new cruise ships guide, and our travel trade shows calendar lists the full year.
Frequently asked questions
When is Seatrade Cruise Global 2027?
Seatrade Cruise Global 2027 runs from Monday 5 to Thursday 8 April 2027 at the Miami Beach Convention Center, 1901 Convention Center Drive, Miami Beach, Florida. Monday is conference only, from 10:00 to 16:00. The expo hall opens at 11:00 on Tuesday 6 April and the show closes at 15:00 on Thursday. The 2026 edition ran from 13 to 16 April.
Is Seatrade Cruise Global open to the public?
No. Informa describes Seatrade Cruise Global as a private trade show open to the trade only. Everyone must register, and people who cannot document a direct professional link to the cruise industry or its associated sectors do not qualify. Under-18s are admitted only with a parent or guardian and a signed waiver.
How much does it cost to attend Seatrade Cruise Global?
As of 25 October 2026, Informa has not published 2027 prices; registration is at the register-interest stage. In 2026 an Expo pass cost $179, a Conference Delegate pass $1,599 and a VIP pass $2,099. Cruise line executives attended free with a code, travel agents could get a free final-day pass with a code, and approved press attended free.
Do cruise line executives pay to attend Seatrade Cruise Global?
No, not in 2026. Employees of recognised cruise lines could apply for a complimentary Cruise Line Executive pass with a promo code from the organiser. It included early access to the show floor, the keynote and all conference sessions, the Matchmaking Programme and the Welcome Reception. Informa has not yet published its 2027 pass options.
How do I get from Miami airport to Seatrade Cruise Global?
The Miami Beach Convention Center is about 10 miles east of Miami International Airport and runs no shuttle, so Informa suggests a taxi from the arrivals level. By public transport, take the free MIA Mover to Central Station, buy an EASY Card and ride the 150 express bus 10 stops to Collins Avenue and 18th Street.
Sources
- Informa Markets, Seatrade Cruise Global: 2027 dates, opening times and 2026 figures
- Informa Markets, Seatrade Cruise Global travel and venue information
- Informa Markets, Seatrade Cruise Global show policies
- Informa Markets, Seatrade Cruise Global 2026 tickets and packages, archived March 2026
- Informa Markets, Seatrade Cruise Global: why exhibit
- Informa Markets, Seatrade Cruise Global: how exhibiting works
- Informa Markets, Seatrade Cruise Global conference experience
- Informa Markets, Seatrade Cruise Global: register interest for 2027
