India Travel Trade Shows 2026–2027: Dates, Venues and How to Choose

Cover image: Yashobhoomi, the India International Convention and Expo Centre in Dwarka, New Delhi — photo by Ayush Raj, CC BY-SA 4.0, via Wikimedia Commons.

This page tracks 9 travel trade shows and city legs in India, 9 of them checked against the organisers' own websites, with the tables updated weekly. Around them we explain who each show is built for, how the season falls, what hosted-buyer programmes offer and the entry rules that catch exhibitors and visitors out.

The short answer: destinations and suppliers selling to India's travel trade should start with OTM in Mumbai and SATTE in New Delhi, which run close together early in the year, and add BLTM for corporate and MICE buyers. Overseas tour operators that sell India need the inbound marts instead: GITB in Jaipur and the Kerala Travel Mart in Kochi. The IITM and TTF circuits reach travel agents city by city.

Last updated: 25 October 2026. The tables below are rebuilt weekly from dates checked on organisers' own websites; shows drop off once they have taken place. For other regions see our travel trade shows calendar and Asia-Pacific travel trade shows.

Jump to: October 2026 · November 2026 · December 2026 · January 2027 · February 2027 · March 2027 · September 2027 · Dates not yet announced

Upcoming travel trade shows in India

October 2026

November 2026

December 2026

January 2027

February 2027

March 2027

September 2027

Dates not yet announced

These organisers had not published their next dates when we last checked. The first column shows when the show was last held; we add the new dates once the organiser publishes them.

Outbound or inbound: which side of the table you sit on

Most Indian trade shows face outwards. At OTM, SATTE and BLTM, Indian and foreign tourism boards, hotels, airlines and destination management companies (DMCs) take stands, and India's outbound tour operators, travel agents, corporate travel buyers, MICE planners and wedding planners come to source product. Indian state tourism boards exhibit too, so these shows also serve domestic travel.

Two marts run the other way. At the Great Indian Travel Bazaar in Jaipur, organised by FICCI with Rajasthan's Department of Tourism and India's Ministry of Tourism, foreign tour operators are the buyers and Indian state boards, hotels, DMCs and tour operators are the sellers, meeting by pre-scheduled appointment. For its last edition entry was restricted to registered foreign buyers and Indian exhibitors, with "no visitor entry". The Kerala Travel Mart in Kochi does the same for one state, pairing Kerala's tourism businesses with domestic and international buyers; its organising society calls it "the only travel mart in the world focused on a single state".

The rule of thumb: if you sell a destination or product into the Indian market, you exhibit at the outbound shows. If you sell India to clients in Europe, the Americas, the Gulf or Asia, you apply as a buyer to GITB or KTM, where overseas companies do not exhibit.

National shows versus the IITM and TTF city circuits

SATTE, OTM and BLTM are single-venue, three-day national shows in New Delhi and Mumbai. By the organisers' own counts, OTM's last edition drew 2,200+ exhibitors from 60+ countries and 50,000+ trade visitors; SATTE's, 1,500+ exhibitors and 45,000+ visits, in a study produced with EY; and BLTM's, 500+ exhibitors, 13,000+ trade visitors and 450+ hosted buyers. The visitor measures differ, so compare with care.

IITM, run by Sphere Travelmedia & Exhibitions, and TTF, run by Fairfest Media (which also organises OTM and BLTM), work differently. Each city leg is a separate two- or three-day show with its own registration, aimed at that city's agents and tour operators. The legs are smaller: by Fairfest's count, TTF's last Chennai show drew 250+ exhibitors and 2,500+ trade visitors, and Bengaluru 150+ exhibitors and 1,900+ trade visitors. IITM publishes no per-leg attendance and no meeting system, so exhibitors book agent appointments themselves.

Format varies by city. Every IITM leg in the 2026–27 season is billed as a B2B exhibition; TTF Mumbai and Ahmedabad are trade only; TTF Bengaluru and Chennai are hybrid, with trade sessions first and the public admitted from midway through day two. The per-square-metre stand rate at TTF's Bengaluru and Chennai legs is below OTM's.

How the Indian trade-show season falls

The calendar has two peaks. The first is January and February, when SATTE and OTM fall close together, so an overseas exhibitor can cover both on one trip; in the 2026–27 season TTF's Bengaluru and Chennai legs follow later in February.

The second is September. BLTM, Fairfest's business, leisure and MICE show, is held in New Delhi in early September, and ITB India, run by Messe Berlin Asia Pacific in Mumbai, held its 2026 edition in the same week, so check both before committing. The Kerala Travel Mart is biennial, and its two latest editions were both in late September.

GITB sits apart in spring: its recent editions were held in late April or early May, followed by familiarisation tours of Rajasthan for buyers. The IITM and TTF legs fill much of the rest of the year, with TTF's season starting in mid-year and IITM's running on into March. Shows with no announced next edition sit in the "dates not yet announced" list, never with guessed dates.

Hosted-buyer programmes: who qualifies and what is covered

A hosted buyer is selected by the organiser and given travel or hotel support in return for a diary of pre-booked meetings. Terms differ sharply.

OTM takes applications from outbound tour operators, corporate travel buyers, MICE and incentive planners, luxury travel designers, wedding planners, online travel platforms, leisure agencies and group buyers. Applicants need direct purchasing influence or decision-making authority, must source travel internationally, run regular outbound or MICE business and be free for pre-scheduled meetings. After a qualification review Fairfest offers fully hosted (return airfare support and hotel), semi-hosted (hotel support) and self-hosted packages, with meetings booked in the Snapcard app. BLTM hosted buyers are chosen from business, leisure and MICE travel across India and abroad and get pre-scheduled meetings plus workshops run with associations including SITE, ETAA, EEMA and NIMA. SATTE runs separate domestic and international buyer registrations, but its domestic hosted-buyer page said details would be "updated soon" when we checked in October 2026.

GITB hosts foreign tour operators only. For its last edition a selection committee led by Rajasthan's Department of Tourism and the Ministry of Tourism picked the buyers, who received reimbursement of return economy international airfare, three hotel nights in Jaipur with breakfast, and shuttles between the official hotel and the venue for two days of pre-scheduled meetings. Anyone who attended in the previous two years, and representatives of Indian-registered companies, were not eligible. IITM and TTF publish no hosted-buyer application, and the Kerala Travel Mart Society's website does not say what it covers for buyers, so ask before applying. ITB India says its programme brings in buyers from tier 2 and tier 3 Indian cities.

Entry rules, ID and stand costs

Fairfest's OTM, BLTM and TTF share one set of trade-visitor terms. Badges are reserved for qualified buyers, the organiser's decision is final, and anyone whose main aim is to sell without a booth is refused a badge. The indicative ineligible list covers tourism boards, DMCs, hotels, resorts and homestays, adventure operators, cruise lines, airlines, rail services, car-rental and coach operators, travel-technology vendors, marketing agencies, representation firms and anyone who is both buyer and seller. Sales material may only be handed out from a rented stand.

At SATTE, travel agents and tour operators pay an all-inclusive ₹500 registration fee. The form asks for a GST number and a scan of a visiting card, and visitors must carry government-issued photo ID such as a PAN card, Aadhaar card, driving licence or passport; foreign nationals must show a passport. Under-18s are not admitted, and students with an institute ID get in only on the final afternoon.

Stand space is priced per square metre and tax comes on top: Fairfest's OTM and TTF rate cards add 18% GST, payable at booking, and IITM's 2025–26 booking form, still linked from its homepage, also quoted rates plus 18% GST.

Frequently asked questions

Which travel trade shows are coming up in India?

The next shows in India in our calendar are IITM Mumbai 2026 (30–31 Oct 2026, Mumbai); SATTE 2027 (19–21 Jan 2027, New Delhi); OTM 2027 (1–3 Feb 2027, Mumbai); TTF Bengaluru 2027 (19–21 Feb 2027, Bengaluru); BLTM 2027 (1–3 Sep 2027, New Delhi). Dates were checked on each organiser's website and the list is updated weekly; the tables above have the full schedule.

What are the main travel trade shows in India?

The main national trade shows are SATTE in New Delhi, run by Informa Markets in India, and OTM in Mumbai, run by Fairfest Media, both held early in the year, plus BLTM in New Delhi for business, leisure and MICE travel. GITB in Jaipur and the biennial Kerala Travel Mart in Kochi run the other way: Indian sellers meet foreign buyers at GITB, and domestic and international buyers at KTM. IITM and TTF run separate shows in several cities.

Which Indian travel trade shows are open to the public?

Very few. TTF's remaining 2026–27 legs, Bengaluru and Chennai, are hybrid: trade only on day one and the first half of day two, then open to the public. The Kerala Travel Mart admitted the public only on the final afternoon of its 2026 edition, after online registration. SATTE, OTM, BLTM and GITB publish no public days, and IITM bills every 2026–27 leg as a B2B exhibition.

What is a hosted buyer at an Indian travel trade show?

A hosted buyer is a qualified buyer the organiser selects and supports with travel or hotel costs in return for attending pre-scheduled meetings with exhibitors. At OTM, Fairfest offers fully hosted (return airfare support and hotel), semi-hosted (hotel support) and self-hosted packages. GITB hosts foreign tour operators only; for its last edition it reimbursed return economy airfare and covered three hotel nights in Jaipur.

Can hotels, DMCs or tourism boards visit OTM as trade visitors?

No. Fairfest's entry terms for OTM, BLTM and TTF list tourism boards, DMCs, hotels and resorts, airlines, cruise lines, rail services, car-rental firms, travel-technology vendors, representation companies and anyone who is both buyer and seller among the categories that cannot hold trade-visitor badges. Suppliers that want to sell are expected to book a stand, and promotional material may only be handed out from a rented booth.

What is the difference between SATTE and OTM?

SATTE is run by Informa Markets in India at Yashobhoomi in New Delhi; OTM by Fairfest Media at the Jio World Convention Centre in Mumbai. Both are three-day, trade-only shows held close together early in the year. By the organisers' own counts, their last editions drew 1,500+ exhibitors and 45,000+ visits (SATTE) and 2,200+ exhibitors and 50,000+ trade visitors (OTM), though the visitor measures differ. SATTE charges agents a ₹500 fee; OTM sells tickets to vetted trade visitors.

Sources

• OTM: trade-visitor eligibility and ineligible categories (entry terms)
• OTM: hosted buyer programme, qualification criteria and packages
• OTM 2027 brochure: stand rates per sq m, 18% GST payable at booking (PDF)
• SATTE: travel agent and tour operator registration (fee, ID and entry terms)
• SATTE: domestic hosted buyer programme
• Fairfest Media: TTF 2026-27 brochure (stand rates, GST, BLTM hosted buyers) (PDF)
• Fairfest Media: TTF 2025-26 post-show report, Chennai and Bengaluru figures (PDF)
• BLTM: attending and hosted buyers
• GITB: hosted buyer registration terms, 2026 (Wayback copy; gitb.ficci.in blocks automated access)
• Embassy of India, The Hague: GITB 2026 hosted foreign tour operator terms
• Kerala Travel Mart Society: About KTM
• ITB India (Messe Berlin Asia Pacific): homepage
• IITM: national booking form 2025-26, stand rates plus 18% GST (PDF, linked from the IITM homepage)