Asia-Pacific Travel Trade Shows 2026–2027: Dates, Venues and How to Choose

Cover image: The foyer of the Sands Expo and Convention Centre at Marina Bay Sands, Singapore — photo by William Cho., CC BY-SA 2.0, via Wikimedia Commons.

This page tracks 24 travel trade shows across Southeast Asia, North Asia, Australia, New Zealand and the Pacific, 22 of them checked against the organisers' own websites, with the tables updated weekly. India has its own page, India travel trade shows, and every region is in our full travel trade shows calendar.

The short answer: suppliers from anywhere selling into Asia should look first at ITB Asia in Singapore, which reported more than 1,500 buyers at its last published count, and at PATA Travel Mart. ASEAN-based sellers have ATF TRAVEX, MICE specialists have IT&CM Asia in Bangkok and AIME in Melbourne, and luxury suppliers have ILTM Asia Pacific. Buyers who want to contract one destination in depth should apply to that country's own mart.

Last updated: 25 October 2026. The tables below are rebuilt weekly from dates checked on organisers' own websites; shows drop off once they have taken place. For other regions see our travel trade shows calendar and India travel trade shows.

Jump to: October 2026 · January 2027 · February 2027 · April 2027 · May 2027 · June 2027 · September 2027 · October 2027 · Dates not yet announced

Upcoming travel trade shows in Asia-Pacific

October 2026

January 2027

February 2027

April 2027

May 2027

June 2027

September 2027

October 2027

Dates not yet announced

These organisers had not published their next dates when we last checked. The first column shows when the show was last held; we add the new dates once the organiser publishes them.

Marts, trade shows and public fairs: which format fits

Many shows on this page are hosted-buyer marts rather than open exhibitions. A national tourism body or trade association screens overseas buyers, books their meetings with local sellers in advance, often pays part of their trip and, at many marts, runs familiarisation tours. The Tourism Authority of Thailand runs Thailand Travel Mart Plus, the Tourism Promotions Board runs PHITEX in the Philippines and ASITA Bali runs the Bali & Beyond Travel Fair; Tourism Australia's ATE and TRENZ in New Zealand apply the same model to Oceania. Each sells one country or sub-region and wants buyers who will add it to their programmes: PHITEX, for instance, looks for buyers who already sell Asia but not yet the Philippines.

Multi-destination shows such as ITB Asia and PATA Travel Mart put sellers from many countries on one floor in front of buyers from many markets. ATF TRAVEX sits between the two models: buyers come from around the world, but the exhibitors are ASEAN destinations and suppliers. Then there are fairs with public days. ITE Hong Kong and Tourism Expo Japan give their first two days to the trade and their last two to consumers, MATTA Fair in Kuala Lumpur is a consumer fair, and VITM in Hanoi and the Philippine Travel Mart mix trade and public visitors. They reach holidaymakers and agents in one trip; for contracting rates, appointment-based marts work better.

The year has a rhythm. Tourism Australia's ATE and New Zealand's TRENZ have recently both fallen in May, TTM+ has been held in June for its last three editions, and September to October is crowded: in the next cycle IT&CM Asia, PATA Travel Mart, Tourism Expo Japan, WiT, China's COITM and ITB Asia follow one another.

The Singapore cluster: ATF, ITB Asia, WiT and ILTM Asia Pacific

Four shows in our tables centre on one Singapore venue. The ASEAN Tourism Forum, WiT Singapore and ILTM Asia Pacific all list the Sands Expo and Convention Centre at Marina Bay Sands for their next editions, and ITB Asia held its most recent show there, although Messe Berlin has not yet named its next venue.

ITB Asia is the general B2B show, with MICE Show Asia and Travel Tech Asia on the same pass. Its hosted-buyer programme prefers end-user buyers with an international procurement track record; intermediaries and third-party contracting managers are accepted only as non-hosted trade buyers. The ASEAN Tourism Forum pairs official meetings, including those of ASEAN tourism ministers, with TRAVEX, and its host rotates among ASEAN member states, so it will not always sit in this cluster. WiT Singapore is a paid travel-technology conference with no hosted buyers, aimed at OTAs, hotel and airline commercial teams, payments firms, founders and investors. ILTM Asia Pacific, run by RX, is the luxury option. Its buyers, from private travel designers to outbound tour operators, attend strictly by invitation, the show is purely appointment-based, and the organiser offers limited complimentary hotel rooms and, on selected routes, flight contributions.

MICE and corporate travel

Meetings and incentive specialists have dedicated events. IT&CM Asia and CTW Asia-Pacific, run by TTG Events in Bangkok, pairs a MICE marketplace with a corporate travel show; at its latest edition MICE buyers made up 72% of the buyer pool, corporate buyers 16% and associations 12%, by the organiser's count. MICE buyers must supply supplier references and evidence of outbound groups or events, and hosted buyers pay a confirmation fee, part of which is refunded if they meet their appointment and attendance obligations.

AIME in Melbourne, owned by the Melbourne Convention Bureau and managed by Talk2 Media & Events, runs its hosted-buyer programme for corporate, government and association event planners, incentive specialists and professional conference organisers with at least two years' experience. Tour operators or travel agents who only arrange the travel part of an event do not qualify. Fully hosted buyers commit to 30 matched meetings in return for economy flights and four- or five-star accommodation; the semi-hosted, day and flexi tiers set lower minimums and cover less. MICE sellers can also reach planners inside broader shows: ITB Asia's MICE Show Asia, ITE Hong Kong's co-located ITE-MICE, and the corporate buyers the Global Business Travel Association is recruiting for the next PATA Travel Mart.

North Asia: public-day fairs and the China market

ITE Hong Kong dedicates its first two days to trade professionals and its last two to the public, with separate programmes; its trade side includes a business-matching session in which sellers move between buyers seated by market interest. For its latest edition the organiser counted 602 exhibitors, 8,442 buyers and trade visitors and 74,170 public visitors, with 66% of buyer trade visitors from China's Greater Bay Area, which includes Hong Kong, Shenzhen and Guangzhou. Tourism Expo Japan, organised by the Japan Travel and Tourism Association, the Japan Association of Travel Agents and the Japan National Tourism Organization, covers outbound, domestic and inbound tourism. An archived copy of its exhibitor page (the live site was down for maintenance when we checked) lists the same split for its next edition at Tokyo Big Sight: two industry and press days, then two public days.

For the Chinese market, COITM in Beijing describes itself as an annual B2B platform where overseas destinations and suppliers meet Chinese outbound tour operators, and where overseas agents seeking China inbound product can register as buyers; its latest edition counted 180 exhibitors from 31 countries and regions and 3,000 trade visitors and buyers. ITB China in Shanghai is another B2B option, and PATA Travel Mart, whose host destination moves, goes to Macao next.

Australia, New Zealand and the Pacific

Tourism Australia partially subsidises buyers at ATE: international buyers receive five nights' accommodation and one appointment schedule for a participation fee of AUD 850 early bird or AUD 1,100 standard, both including GST, but pay their own airfare, visas and insurance. TRENZ, managed by Tourism Industry Aotearoa, connects New Zealand tourism businesses with international and New Zealand buyers and changes host city, from Wellington, Rotorua and Auckland in recent years to Christchurch next. The Pacific Tourism Organisation's SPTE in Nadi links international buyers with tour operators and national tourism offices from across the Pacific, and runs back to back with the Fiji Tourism Exchange so buyers can cover both in one visit.

Wholesalers and agents building Australian or New Zealand programmes need ATE or TRENZ, while Pacific specialists cover more islands per trip at SPTE. Because all three exist to sell their own destinations, they are of little use to suppliers hoping to sell into Oceania.

Frequently asked questions

Which travel trade shows are coming up in Asia-Pacific?

The next shows in Asia-Pacific in our calendar are Meeting Place 2026 (26–28 Oct 2026, Hobart); ASEAN Tourism Forum 2027 (18–22 Jan 2027, Singapore); AIME 2027 (15–17 Feb 2027, Melbourne); National MATTA Fair Kuala Lumpur, April 2027 (2–4 Apr 2027, Kuala Lumpur); SPTE 2027 (5–6 May 2027, Nadi). Dates were checked on each organiser's website and the list is updated weekly; the tables above have the full schedule.

What are the main travel trade shows in Asia-Pacific?

It depends on what you sell. For multi-destination B2B business, ITB Asia in Singapore and PATA Travel Mart, whose host destination moves, draw buyers from many markets. ASEAN-based sellers have ATF TRAVEX, and MICE specialists have IT&CM Asia and CTW Asia-Pacific in Bangkok and AIME in Melbourne. Single-country marts include Thailand Travel Mart Plus, PHITEX, the Bali & Beyond Travel Fair, ATE in Australia and TRENZ in New Zealand.

Which Asia-Pacific travel trade shows are open to the public?

ITE Hong Kong and Tourism Expo Japan give their first two days to the trade and their last two to the public. MATTA Fair in Kuala Lumpur is a consumer fair, and VITM Hanoi and the Philippine Travel Mart admit both trade and public visitors. ITB Asia, ATF TRAVEX, IT&CM Asia, PATA Travel Mart, Thailand Travel Mart Plus, PHITEX and the Bali & Beyond Travel Fair publish no public days.

What is a hosted buyer at an Asian travel trade show?

A hosted buyer is a vetted travel buyer whose trip is partly or fully paid by the organiser in return for a set number of pre-scheduled appointments. Packages vary: in their latest terms, ITB Asia gave fully hosted buyers a reimbursable economy flight and hotel for 24 appointments, the Bali & Beyond Travel Fair covers hotel nights and transfers but not flights, and ATE gives international buyers five nights' accommodation while they pay their own airfare.

Which Asia-Pacific trade shows are aimed at MICE buyers?

Several events are built for them. IT&CM Asia and CTW Asia-Pacific in Bangkok hosts MICE, association and corporate travel buyers, with confirmation fees partly refunded when hosted buyers meet their obligations. AIME in Melbourne runs a hosted-buyer programme for event planners with at least two years' experience, and its fully hosted buyers commit to 30 meetings. ITB Asia's MICE Show Asia and ITE Hong Kong's ITE-MICE add MICE sections to broader shows.

Can I attend Asian travel trade shows as a trade visitor without being a hosted buyer?

At many shows, yes, for a fee. At the latest published rates, ITB Asia's three-day trade-visitor pass cost SGD 190 early bird or SGD 240 standard for 2026, plus GST, and IT&CM Asia's three-day badge USD 150 or USD 180. An ATF TRAVEX trade visitor pass costs US$500 for two days or US$300 for one, plus GST. Country marts differ: PHITEX limits participation to approved buyers and sellers, and Thailand Travel Mart Plus has published no visitor route.

Sources

• ITB Asia: hosted buyer information (eligibility, end-user preference)
• ASEAN Tourism Forum 2027: TRAVEX buyers and ASEAN sellers
• ILTM Asia Pacific: buyers (by invitation only, hotel and flight contributions)
• AIME: hosted buyer programme (owner, criteria, tiers and inclusions)
• ITE Hong Kong 2027 kick-off press release (trade and public days, 2026 figures)
• Tourism EXPO Japan 2027 exhibitor information (organisers, industry and public days; archived 8 Oct 2026, live site under maintenance)
• COITM: China Outbound & Inbound Travel Market (format and 2026 figures)
• ATE27: buyer participation options (Tourism Australia)
• TRENZ: about the event and host cities (Tourism Industry Aotearoa)
• Pacific Tourism Organisation: SPTE and Fiji Tourism Exchange 2027
• ITB China, organiser site (Messe Berlin)