TAT says TTM+ 2027 will be held in Khon Kaen but has not published dates. Who attends, how buyers and sellers take part, appointments and the 2026 results.
Cover image: Pattaya beach and skyline at night, host city for TTM+ 2026 — photo by PattayaPatrol, CC BY-SA 4.0, via Wikimedia Commons.
The Tourism Authority of Thailand (TAT) has not yet published dates or a venue for TTM+ 2027, but its own release from the 2026 mart says the next edition will be held in Khon Kaen in 2027. The last edition, the 23rd Thailand Travel Mart Plus, ran from 10 to 12 June 2026 at the NICE Pattaya Convention and Exhibition Center in Chon Buri. We will update this page when TAT announces the 2027 dates.
TTM+ is TAT's own trade mart, launched in 2001. TAT calls it its annual platform linking Thai suppliers with international markets and the country's flagship international B2B travel trade platform. Thai hotels, tour operators, attractions and other suppliers hold pre-scheduled appointments with selected international buyers, alongside international media, market briefings and pre- and post-tours. It is aimed at overseas tour operators, travel agents and online travel companies that sell Thailand, and at Thai businesses seeking international distribution.
Who exhibits and who attends TTM+?
TAT counted 429 international buyers, 428 Thai sellers and more than 100 international media at TTM+ 2026, and says the three days generated more than 15,000 business appointments and are expected to produce over 5.08 billion baht in tourism revenue, 12.9% more than in 2025. Its pre-show release on 2 June had put media at more than 60. Buyer numbers rose 5.7% on 2025, with ASEAN accounting for 33% of buyers, East Asia 28%, Europe 24% and the Americas 15%.
The 2026 sellers included hotels, tour operators, attractions, entertainment businesses, golf courses, travel-technology firms, wellness resorts and hospitals, among them operators certified under TAT's STAR sustainability programme, CF Hotels members and Thailand Tourism Awards winners. In 2025 TAT described its buyers as outbound tour operators, travel agents, OTAs, private travel designers and airline representatives, 143 of the 406 being first-time buyers. TAT also involves other countries: in 2026 a pre-event familiarisation programme linked Thailand with Lao PDR, Myanmar and Bhutan, which also had information booths at the mart.
| Edition | Dates | Host | International buyers / Thai sellers (TAT) |
|---|---|---|---|
| TTM+ 2024 | 5–7 June 2024 | Khao Lak, Phang-Nga | 418 (from 50 countries) / 430 |
| TTM+ 2025 | 4–6 June 2025 | Chiang Mai | 406 / 450 |
| TTM+ 2026 | 10–12 June 2026 | NICE Pattaya, Chon Buri | 429 / 428 |
| TTM+ 2027 | Not yet published | Khon Kaen (venue not named) | Not applicable |
How to attend TTM+
Is it open to the public? No. TAT presents TTM+ as a business-to-business event for international buyers, Thai sellers and international media, and lists no public days or consumer tickets.
Buyers. TAT has not published how buyers for 2027 will be recruited, what the criteria are, or what, if anything, it will cover. In 2025 it said buyers were "selected for their readiness to promote Thailand in diverse markets". We found no official 2027 registration page on 25 October 2026, so treat any site offering TTM+ 2027 buyer places with caution until TAT announces the process in the TAT Newsroom, where it has published releases on each of the last three editions.
Sellers. Thai tourism businesses take part as sellers; the 2025 edition had 119 first-time and 331 returning seller companies. TAT has published no 2027 seller application or fees.
Media. More than 100 international media attended in 2026, but TAT has published no media accreditation route for 2027.
Cost. TAT has not published any buyer, seller or visitor fees for TTM+ 2027.
Networking at TTM+
Meetings are set in advance. For 2026 TAT used a Pre-Scheduled Appointment Matching system to build diaries and pointed international participants to the TAGTHAi app for travel information, payments and on-site support. In 2025 and 2026 the programme around the appointments included pre-tours on the opening day, the Thailand Tourism Update briefing (Thailand Product Update in 2025), TTM Talk, which was a medical and wellness tourism forum in 2026, an opening ceremony and reception, a host-city night and, in 2026, TAT's Thailand Pavilion showcase.
Tours run either side of the mart. In 2026 the seven pre-tour routes around Chon Buri were all fully registered before the show, so buyers invited for 2027 should sign up as soon as TAT opens bookings. Post-tours were scheduled for 13 to 16 June on five routes: Rayong–Chanthaburi, Prachin Buri–Nakhon Ratchasima, Nakhon Pathom–Kanchanaburi, Surat Thani–Nakhon Si Thammarat and Chiang Rai. TAT says they are designed to support new saleable itineraries and spread tourism income nationwide.
Getting there and where to stay
TAT has not named a Khon Kaen venue or published travel or hotel arrangements for 2027, so there is no official airport-to-venue route or partner-hotel list yet. Thairath reported that at the Pattaya Night reception during TTM+ 2026, TAT's governor handed the hosting flag to a Khon Kaen delegation that included the province's deputy governor and the heads of its chamber of commerce, industry council and tourism and MICE association. This page will add venue, airport and transport details from official sources once TAT publishes them.
For reference, the 2026 edition was held at NICE Pattaya Convention and Exhibition Center in Chon Buri, with the opening reception at Alexa Beach Club Pattaya and Pattaya Night at Columbia Pictures Aquaverse.
How TTM+ compares with BBTF and PHITEX
Southeast Asia's country-focused marts share a model of selected buyers, pre-set appointments and post-tours. Indonesia's Bali & Beyond Travel Fair has confirmed 9 to 11 June 2027 in Nusa Dua. With no TTM+ 2027 dates published, it is not yet possible to say whether the two will overlap; in 2026 they were about two weeks apart, with BBTF on 28 to 30 May, as reported by ANTARA. The Philippines' PHITEX ran in September 2026 with 76 foreign buyers and 102 sellers by its organiser's count, against TTM+ 2026's 429 buyers and 428 sellers. See the travel trade shows calendar for confirmed dates across the region.
Frequently asked questions
When is TTM+ 2027?
TAT has not published dates for TTM+ 2027. Its release from the opening of TTM+ 2026 says the next edition will be held in Khon Kaen in 2027, but no dates or venue had been announced by 25 October 2026. For reference, the last three editions ran from 5 to 7 June 2024, 4 to 6 June 2025 and 10 to 12 June 2026.
Is TTM+ open to the public?
No. Thailand Travel Mart Plus is a trade event run by the Tourism Authority of Thailand for international buyers, Thai sellers and international media, and TAT lists no public days or consumer tickets. It is where Thai suppliers and overseas tour operators, travel agents and other buyers meet to do business, not a holiday fair.
How much does it cost to attend TTM+?
TAT has not published any fees for TTM+ 2027, whether for buyers, sellers or media, and it does not sell visitor tickets. Buyers are selected, and Thai businesses take part as sellers, but the terms for 2027 had not been announced as of 25 October 2026. Watch the TAT Newsroom for the official announcement.
Where will TTM+ 2027 be held?
In Khon Kaen. TAT's opening release for TTM+ 2026 states that the next edition will be held there in 2027, and Thairath reported the hosting flag being handed to a Khon Kaen delegation during the 2026 mart in Pattaya. TAT has not yet named a venue. The 2026 edition was held at NICE Pattaya Convention and Exhibition Center in Chon Buri.
How often is TTM+ held?
TAT describes TTM+ as its annual platform linking Thai suppliers with international markets, and the 2026 mart was the 23rd edition since the event launched in 2001. The host city changes: TTM+ went to Khao Lak in 2024, Chiang Mai in 2025 and Pattaya in 2026, and TAT says Khon Kaen will host in 2027.
Sources
- TAT Newsroom, TTM+ 2026 opens in Pattaya advancing sustainable and wellness-led tourism (11 June 2026)
- TAT Newsroom, TTM+ 2026 delivers strong business and measurable sustainability outcomes (16 June 2026)
- TAT Newsroom, Strong global buyer response drives momentum for TTM+ 2026 in Chon Buri (2 June 2026)
- TAT Newsroom, TAT promotes regional tourism cooperation and connectivity through TTM+ 2026 (18 June 2026)
- TAT Newsroom, TTM+ 2025 champions sustainability to drive Thai tourism forward (4 June 2025)
- TAT Newsroom, TTM+ 2024 estimated to generate 4.4 billion baht (18 July 2024)
- Thairath, Closing ceremony of TTM+ 2026 in Pattaya: TAT hands over hosting to Khon Kaen for 2027 (12 June 2026)
- ANTARA News Bali, BBTF 2026 rampung, tercatat total transaksi Rp6,9 triliun (31 May 2026)
