Radisson Launches Long Stays Programme as Extended-Stay Race Heats Up

Cover image: Radisson Blu hotel exterior at Abidjan Airport in Cote d'Ivoire — photo by Blessingedi76, CC BY 4.0, via Wikimedia Commons.

Radisson Hotel Group has launched Long Stays by Radisson Hotels, a global extended-stay proposition that pulls together participating hotels with apartment-style units across its portfolio under a single set of commercial terms, Lodging Magazine reported on 4 August 2026. The programme offers tiered pricing based on length of stay, with defined booking conditions and what the group calls partner-friendly commission structures, and it plugs into existing distribution channels — including the GDS and corporate agreements — so travel management companies and relocation firms can book through the procurement processes they already use.

The launch is aimed squarely at B2B buyers: relocation companies, TMCs and corporate travel managers handling project assignments and staff moves. Key markets named at launch include Dubai, Riyadh, Zurich and Amsterdam, with the programme spanning the group's EMEA and APAC footprint. "Long Stays by Radisson Hotels gives our partners a simpler and more competitive way to access this growing market," said Gianni Di Fede, Radisson Hotel Group's chief commercial officer.

What is Long Stays by Radisson Hotels?

Unlike the wave of purpose-built extended-stay brands launched by its US rivals, Radisson's move is a commercial programme, not a new-build brand. It aggregates existing inventory — hotels and serviced-apartment units already in the system — and standardises how long-stay business is priced, contracted and serviced across them.

On the guest side, participating properties commit to personalised pre-arrival planning, dedicated contacts, flexible housekeeping schedules and in-room solutions designed for extended use, per Lodging. Radisson did not publish a universal minimum-night threshold; instead, rates step down through pricing tiers as the length of stay increases. The EMEA/APAC focus reflects the group's structure — Radisson's Americas business has sat with Choice Hotels since 2022, so this programme covers the Brussels-based group's international estate.

How big is the extended-stay hotel market?

Extended stay has become hospitality's most closely watched segment. Research from The Highland Group, presented by partner Mark Skinner at the inaugural Extended Stay Lodging Association workshop in late 2024 and reported by Lodging Magazine, put extended-stay product at 10.5 per cent of US hotel rooms in 2023, generating roughly $18.7 billion in room revenue that year, with around $20 billion projected for 2024 — growth of about $1 billion a year.

The economics explain the enthusiasm. CBRE research cited by Lodging Magazine in April 2026 found housekeeping labour costs at economy and midscale extended-stay hotels run at $9.31 per occupied room, versus $20.34 at traditional hotels; at upper midscale the gap is $18.20 against $20.84. Longer stays also smooth demand: Jack Corgel, president of Cordial Hotel Property Research, notes extended-stay properties "rely less on transient travel than other hotels, which reduces exposure to seasonality", producing more stable occupancy and lower distribution costs. That resilience is a key reason the segment features so heavily in the global hotel construction pipeline in 2026.

How does Radisson's move compare with Marriott, Hilton and Hyatt?

Radisson is entering a field where every major US group has already planted a flag — mostly with ground-up construction brands in the midscale tier.

The contrast is instructive. Hilton launched LivSmart Studios in 2023, opened its first 89-room property in Tullahoma, Tennessee, and said at that opening it had more than 225 deals in negotiation; its fourth hotel, a 119-room property in Pensacola, Florida, opened in July 2026, per Hotel Dive. Marriott's first StudioRes opened in Fort Myers in June 2025 and Hyatt Studios debuted in Mobile, Alabama, in April 2025, both per Lodging Magazine. Those are multi-year construction plays. Radisson's programme, by contrast, can scale as fast as hotels sign up — no concrete required.

Who is driving demand for long-stay hotels?

Demand is coming from several directions at once:

• Project and infrastructure workforces. Hotel Dive reported in July 2026 that data-centre construction alone is reshaping extended-stay demand, with PwC forecasting annual data-centre infrastructure investment to climb 116 per cent between 2024 and 2027, from $53.2 billion to $118.4 billion.
• Corporate relocations and assignments — the exact channel Radisson is targeting.
• Remote workers and digital nomads, whose month-plus stays map neatly onto long-stay pricing tiers; see our country-by-country guide to digital-nomad visas for where that demand is being courted.

What does it mean for owners and guests?

For owners and franchisees, the appeal is incremental base business at low acquisition cost: long-stay blocks fill midweek and shoulder periods, and the programme's commission structure keeps distribution economics predictable. Because Radisson is layering terms onto existing apartment-equipped hotels rather than demanding a new prototype, participation is effectively conversion-friendly.

For guests and bookers, tiered length-of-stay pricing generally means nightly rates that fall as stays lengthen — a different logic from the dynamic pricing that governs short stays, which we unpack in our explainer on how hotel room pricing works. One open question is earning potential: Radisson has not detailed how programme stays interact with Radisson Rewards, a point worth watching for anyone comparing hotel loyalty programmes in 2026.

Frequently asked questions

Is Long Stays by Radisson a new hotel brand?

No. It is a commercial programme that unifies pricing, conditions and service standards for extended stays across participating Radisson-group hotels that have apartment-style units. There is no new-build prototype or separate flag involved.

How do bookings work for travel agents and TMCs?

The offer integrates with existing distribution channels, including the GDS and corporate agreements, so agencies and travel management companies book through their established processes. Radisson says commission structures are defined and partner-friendly rather than negotiated deal by deal.

Which markets does the programme cover?

It spans Radisson Hotel Group's EMEA and APAC portfolio, with Dubai, Riyadh, Zurich and Amsterdam highlighted at launch. The Americas are not included, as Radisson's brands there have been owned by Choice Hotels since 2022.

Are extended-stay rates cheaper than normal hotel rates?

Usually, on a per-night basis. Long-stay pricing is tiered, so the effective nightly rate steps down as the stay lengthens, reflecting lower housekeeping and distribution costs — CBRE data cited by Lodging Magazine shows housekeeping labour at economy and midscale extended-stay hotels runs at less than half the cost of traditional equivalents.

Sources

• Lodging Magazine — Radisson Hotel Group Launches Long Stays by Radisson Hotels
• Lodging Magazine — Inaugural ESLA Event Reveals Long Runway for Growth for Extended-Stay Segment
• Lodging Magazine — Residential Thinking: Insights on the Evolution of the Extended-Stay Model
• Hilton — Hilton Opens First LivSmart Studios Hotel
• Hotel Dive — Hilton opens fourth LivSmart Studios hotel in Pensacola, Florida
• Hotel Dive — How data center projects are reshaping extended stay hotel demand