WTM Latin America 2027 runs 13-15 April at Expo Center Norte, São Paulo — the region's leading trade show and the gateway to Brazilian outbound.
Cover image: The São Paulo skyline and Octávio Frias de Oliveira bridge, host city of WTM Latin America — photo by Marcosleal, CC BY-SA 3.0, via Wikimedia Commons.
WTM Latin America 2027 runs from 13 to 15 April 2027 at Expo Center Norte in São Paulo. It is the leading travel trade event in Latin America and the most efficient route to the Brazilian market.
Brazil is the reason
Brazil is Latin America's largest outbound market by a wide margin, and São Paulo is its commercial centre. The agencies, operators and consolidators that package international travel for Brazilian travellers are concentrated there, which is what gives the show its weight.
Attendance also spans the wider region — Argentina, Chile, Colombia, Peru and Mexico — making it a reasonable single point of access to Latin American buyers generally.
Where it sits against FITUR
FITUR in Madrid also carries strong Latin American representation, but the two serve different purposes. FITUR brings Latin American sellers to European buyers; WTM Latin America brings international sellers to Latin American buyers.
If you are selling a destination into Brazil, São Paulo is the correct room. If you are selling Latin America into Europe, Madrid is.
Practical notes
- Business is conducted substantially in Portuguese, with Spanish widely useful. English alone is a real handicap here.
- April is autumn in São Paulo — mild and comfortable.
- Expo Center Norte is in the north of the city; São Paulo traffic is severe, so factor transfers generously.
- Brazil's visa arrangements vary by nationality and have changed in recent years; check before travelling.
The wider WTM family
WTM runs several regional editions — WTM London, WTM Africa and WTM Latin America — each with its own buyer base rather than functioning as satellites of the London event. Exhibiting at one does not carry over to the others.
How Brazilian distribution works
Brazilian outbound moves substantially through consolidators and operadoras rather than direct-to-consumer channels, with a large network of independent agencies underneath. Understanding that layered structure matters: selling to a consolidator reaches a different volume than selling to individual agencies, and the commercial terms differ accordingly.
Buyers at WTM Latin America span all of those layers, which is why identifying who you actually need to meet before arriving is more important here than at shows with flatter distribution.
Currency and payment realities
Brazilian outbound is sensitive to exchange rates and to instalment-payment culture — the ability to pay for travel in monthly instalments is close to a market expectation. Destinations and suppliers who understand how that shapes package design and pricing have noticeably better conversations than those quoting flat international rates.
Frequently asked questions
When is WTM Latin America 2027?
13-15 April 2027 at Expo Center Norte, São Paulo, Brazil.
Why is WTM Latin America held in São Paulo?
São Paulo is Brazil's commercial centre, and Brazil is Latin America's largest outbound travel market by a wide margin.
What language is used at WTM Latin America?
Business is conducted substantially in Portuguese, with Spanish widely useful. Attending with English only is a significant handicap.
Part of our 2026–2027 travel trade show calendar — 124 shows, marts and roadshows worldwide.
