TTM+ 2027 runs 10-12 June in Pattaya. Thailand's flagship inbound travel mart — format, who attends, and its clash with Bali's BBTF.
Cover image: Pattaya beach and skyline at night, host city for TTM+ 2027 — photo by PattayaPatrol, CC BY-SA 4.0, via Wikimedia Commons.
TTM+ 2027 — the Thailand Travel Mart — runs from 10 to 12 June 2027 in Pattaya. It is Thailand's flagship inbound travel trade event, bringing international buyers together with Thai sellers.
What TTM+ covers
Thai hotels, resorts, DMCs, attractions, transport operators and provincial tourism authorities present to hosted international buyers through pre-scheduled appointments. The remit spans the whole country rather than the familiar Bangkok–Phuket–Chiang Mai triangle, with secondary provinces given deliberate visibility.
That mirrors a wider Thai objective: spreading arrivals beyond the handful of destinations that absorb most international volume, easing pressure on them while spreading tourism income.
Why Pattaya
Pattaya has substantial convention and hotel capacity and sits close to both Bangkok and U-Tapao airport, which makes it practical for a large hosted-buyer programme. Hosting there also showcases a destination working to broaden its own market positioning.
The June collision
TTM+ overlaps BBTF in Bali, which runs 9–11 June 2027. For buyers contracting across Southeast Asia this is the awkward clash of the 2027 calendar, and it is worth deciding early which market matters more to your programme.
Thailand's trade calendar
TTM+ is the inbound leisure event; IT&CMA in Bangkok is the MICE and corporate counterpart, held in September. Suppliers whose business spans both leisure and meetings generally need both, at opposite ends of the year.
Context for 2027 buyers
Thailand remains the region's largest inbound market by arrivals, with India among its most important source markets. Policy changes on the entry side — including the reduction of visa-free stays from 60 to 30 days — have altered how longer itineraries are planned, which is precisely the kind of detail worth raising with sellers at the mart.
Preparing for the appointments
TTM+ runs on a hosted-buyer model with pre-scheduled meetings, so the diary is largely fixed before arrival. Thai sellers get the most from it by preparing specifics: contracted rates, allocation availability in peak months, transfer times from the nearest airport, and honest guidance on seasonality.
For provincial sellers in particular, the recurring buyer question is access. A destination is only contractable if the buyer can see how a client gets there and back within a realistic itinerary.
What buyers should probe
- Seasonality — Thailand's regions have different rainfall patterns; the Andaman and Gulf coasts do not share a high season.
- Capacity in peak months — allocation matters more than headline rates for popular product.
- Sustainability practices, increasingly required by European and Australian buyers.
- Entry rules, which have changed and affect how long itineraries can run.
Frequently asked questions
When is TTM+ 2027?
TTM+ 2027 runs 10-12 June 2027 in Pattaya, Thailand.
What is TTM+?
The Thailand Travel Mart is Thailand's flagship inbound travel trade event, pairing hosted international buyers with Thai hotels, DMCs, attractions and provincial tourism authorities.
Does TTM+ clash with BBTF?
Yes. The Bali & Beyond Travel Fair runs 9-11 June 2027, overlapping TTM+ almost entirely.
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